IS SIZE STILL RELEVANT? NEW SIZE-ME 4.0 PUTS FIT FIRST

IS SIZE STILL RELEVANT? NEW SIZE-ME 4.0 PUTS FIT FIRST

Recently Amazon announced the launch of its try-on tech and many high street fashion stores already offer something similar. Try-on tech and avatars are a hot topic right now, but getting the right fit for a uniform versus for a fashion item, is quite a different ask...

COP 28: Less Waste, More Speed to meet Climate Goals

COP 28: Less Waste, More Speed to meet Climate Goals

Reflecting on COP 28 which it closed its doors on the 12th of December 2023 in Dubai, the event has again a spotlight on the fashion industry and the urgent need to reduce overproduction, overconsumption and waste, fast. In an overall review of the industry’s...

Why Digitalisation Should Be One of Your Business New Year Resolutions

Why Digitalisation Should Be One of Your Business New Year Resolutions

“It’s a big job. We don’t have the time or budget to implement it.” This was the response given by one professional clothing manufacturer when asked about digitisation plans for his business. Others in the room had similar views, Bodi.Me’s CEO and co-founder, Lara...

The Fashion Industry’s Struggle for Sustainable Decarbonization

The Fashion Industry’s Struggle for Sustainable Decarbonization

In Kenneth Pucker's insightful Business Of Fashion (BOF) article, he sheds light on the pressing challenge confronting the fashion industry as it strives for sustainable decarbonization. Pucker draws attention to a pivotal study conducted by Achim Berg's team at...

Can ChatGPT solve fashion’s size and fit problem?

Can ChatGPT solve fashion’s size and fit problem?

The headlines are awash with stories about ChatGPT and AI. Indeed, ChatGPT has, in many ways, taken the world by storm since its launch to the public on 4 December 2022. Just eight weeks later, it had more than 100 million registered users. ChatGPT is a chatbot that...