Cut the cost of returns with garments that fit first time and optimise your collections with accurate wearer data.
Best Application of Innovative Technology
PCIAW® Awards 2022
Best IT Innovation
PCIAW® Awards 2021
Reducing Return Rates and Increasing Customer Engagements
Plus-size fashion start up Curves with Purpose needed to provide fast and accurate size advice to its customer base without the use of complicated size charts to help reduce the number of returns. The solution needed to integrate with its existing Shopify store.
We configured the Size-Me algorithm to provide instant best fit recommendations for customers of the brand’s garments based on just two simple questions and developed a Shopify plugin for rapid and simple integration into the client’s existing e-commerce platform.
Once customers started using the simple, integrated Size-Me Advice Tool, size confusion decreased dramatically. The number of returns dropped to less than 3% and customer engagement increased by 50%, reducing costs and removing a key barrier to purchase.
Returns Dropped To Zero
Workwear supplier a leading UK uniform company needed a quick and accurate way to ensure a smooth rollout of a new product line to 6,000 staff around the world and reduce the number of garment returns. The apparel sizing solution had to be integrated into its B2B uniform e-commerce system.
We configured a bespoke sizing algorithm based specifically on the garments in the new product line to deliver instant and accurate best fit recommendations to the uniform wearers from four basic measurements: height, weight, jeans size, and shirt/bust size.
Wearers were able to input their measurements directly through online business ordering system. The bespoke uniform sizing solution made 1,500 size recommendations in the first three months of the rollout, and the number of returns dropped to zero.
Made-to-measure suits with 98% degree of accuracy
An international corporate clothing supplier launched a new online made-to-measure suits service and needed a cost-effective and accurate way to generate complete body profiles for its customers without the need for lengthy, in-person fitting sessions.
By customising the existing base algorithm, we optimised our Size-Me Size Advice Service for made-to-measure to predict more than 20 body measurements from just four simple data points provided by customers: height, weight, jeans size, and shirt/bust size.
Seamless integration with the customer’s existing e-commerce platform allowed the client to collect customer measurements quickly and easily and generate digital body profiles for its made-to-measure suits with 98% degree of accuracy.