Inclusive fashion is not just about size – but it is a good place to start

Personalising the shopping experience
A new concept store from Amazon will provide tailored, real-time product recommendations to customers as they shop in the online giant’s first physical fashion store when it opens later this year in Los Angeles. The technology-led store is designed to combine the convenience of Amazon’s online shopping app with the in-store experience and is built around personalisation, using Amazon’s machine-learning algorithms. Customers can choose to share fit and style preferences to further refine the recommendations… Read more