Improving the way we sell online

Fashion retailers today focus much of their energy in making the online channel work for them, as it common belief that the high street, as we know it, is “dying”. Whether this statement is true is debatable. Online Shopping may be the preferred choice of the millenials “Why go to the mall when I can buy it online?” they ask, “Why buy in the shop when I can get discounts online?”, yet the bridge between online and offline is a difficult one. 

Read the whole article here